TL;DR:
- GIFTY AI, a Nigerian startup, wins Super Nova Challenge at GITEX 2023.
- This victory highlights African innovation in tech and entrepreneurship.
- GIFTY AI’s AI-powered sales growth assistant aids e-commerce businesses.
- This is particularly beneficial for small and medium-sized businesses (SMEs).
- Morocco chosen to host GITEX Africa 2024 for the second consecutive year.
- GITEX Africa serves as a platform for African startups on the global stage.
Main AI News:
Nigerian startup GIFTY AI has clinched the prestigious Super Nova Challenge title at GITEX 2023, the world’s foremost tech extravaganza organized by North Star. This remarkable achievement not only places GIFTY AI in the global tech limelight but also firmly positions Africa as a burgeoning hub for innovation and entrepreneurship.
GIFTY AI has revolutionized the e-commerce landscape with its AI-powered sales growth assistant, offering a lifeline to businesses seeking to streamline marketing and sales operations. In particular, this solution caters to the needs of small and medium-sized enterprises (SMEs), which often grapple with limited resources for traditional marketing and sales endeavors.
Victor D. Akpan, the visionary CEO of GIFTY AI, shared his journey, saying, “Representing Africa in the Middle East was a tough one for me. But I guess I followed my star from Africa to Expand North Star, Dubai. We are building gifty.com.ng to let the world know that Africa is taking over!“
Morocco to Host GITEX Africa 2024
In an exciting development, GITEX Global has announced that Morocco will once again be the host of GITEX Africa in 2024. This decision marks the second consecutive year that Morocco has been chosen to host this prestigious event.
Trixie Lohmirmand, CEO of KAOUN International and the organizer of GITEX Africa, explained the rationale behind selecting Morocco for GITEX Africa 2024. “We are delighted to return to Morocco for GITEX Africa 2024,” said Lohmirmand. “Morocco is a rapidly growing tech ecosystem, and we are confident that the event will be another resounding success.”
Addressing the decision to hold the event in Morocco rather than Nigeria, which boasts the largest tech ecosystem on the continent, Lohmirmand elaborated, “There are very different entry formats into a market, and we go where our clients want us to go. When we enter into a market, we want to make sure that we have deep collaboration with the government to deliver the level of standard and the trust that the committee has given to us, and sometimes these things take time. Markets also change and evolve, so it’s not usually straightforward to enter into markets, but we are open to new markets and eager to explore.”
GITEX Africa: A Launchpad for African Innovation
GITEX Africa stands as a pivotal platform for African startups to showcase their innovative products and services to the global tech community. The event also draws the attention of investors, policymakers, and key stakeholders from the African tech ecosystem, further fueling the continent’s tech revolution.
Victor D. Akpan, CEO of GIFTY AI, delivering his compelling pitch at Expand North Star, GITEX 2023. Source: Twitter – @ONDINigeria
Conclusion:
GIFTY AI’s triumph at GITEX 2023 underscores Africa’s emergence as a tech innovation hub, particularly in aiding SMEs. Morocco’s consecutive hosting of GITEX Africa in 2024 reflects the country’s rapid tech growth. This ongoing event continues to be a key driver for African startups, attracting global attention and fostering collaboration within the African tech ecosystem.
