TL;DR:
- NocNoc, a subsidiary of Thailand’s SCG and ThaiBev, doubled sales in a year using AWS machine learning.
- AWS-powered personalized shopping services increased conversion rates by up to 58%.
- NocNoc leveraged AWS’s cloud capabilities to innovate and scale rapidly.
- Amazon Personalize and real-time consumer data enhanced user experiences and drove sales.
- NocNoc’s loyalty program on AWS saw a 70% monthly user growth, offering retail partnerships.
- Amazon SNS keeps customers informed about loyalty points and promotions.
Main AI News:
In a remarkable success story, NocNoc, the e-commerce platform under the umbrella of Thailand’s industrial giant, Siam Cement Group (SCG), and ThaiBev, has achieved an astounding feat. Within just one year, NocNoc more than doubled its sales by leveraging the cutting-edge machine learning technology provided by Amazon Web Services (AWS). This accomplishment reflects the power of AWS as the world’s most comprehensive and widely adopted cloud platform.
NocNoc’s mission has been to create an online marketplace that simplifies home renovations and homeware shopping for its user base of over 16 million customers. By connecting consumers with a vast network of suppliers, contractors, and industry experts, NocNoc has revolutionized the way people improve their homes. The key to their success lies in personalized shopping services powered by AWS machine learning.
This innovative approach recommends products based on buyer purchase history and repeat orders, resulting in a remarkable increase in conversion rates, up to an impressive 58%. With AWS, NocNoc has gained a deep understanding of its customers and products through data-driven insights. This knowledge helps Thais enhance their homes by offering tailored suggestions, such as the ideal product for a customer’s lifestyle or the right time for appliance servicing.
NocNoc doesn’t plan to rest on its laurels. The company is committed to continuous innovation, aiming to elevate the customer experience further. They are exploring AWS’s generative AI services, including Amazon Bedrock, which provides the easiest path to building and scaling generative AI applications with foundation models.
The ASEAN home improvement market is on an upward trajectory, projected to reach $11.8 billion by 2026, with annual growth exceeding 9%. To meet this demand and stay agile in a rapidly changing landscape, NocNoc required a highly adaptable and cost-efficient infrastructure. AWS delivered with Amazon Elastic Map Reduce (Amazon EMR), a cloud big data service. NocNoc used this service to build a scalable data platform that leverages data analytics and machine learning to enhance the customer experience.
NocNoc’s data platform combines real-time consumer data, including purchase and transaction history, with extensive datasets from its sellers. This wealth of information is harnessed in conjunction with Amazon Personalize, an ML service that accelerates the creation of accurate and personalized user experiences on a large scale. The result? Real-time recommendations that boost sales and offer valuable insights, such as material and color suggestions for room renovation or timely reminders for appliance servicing.
Moreover, NocNoc understands the importance of consumer loyalty in the competitive e-commerce landscape. They’ve built a loyalty program on AWS that has seen an astounding 70% monthly growth in users since its launch in July 2023. Users earn loyalty points by sharing home improvement advice on NocNoc’s platform and can redeem these points at various retail partners, including popular coffee chains. The company plans to expand this program further by building an application programming interface (API) on AWS to include additional retail partners.
NocNoc’s commitment to customer engagement doesn’t stop there. With Amazon Simple Notification Service (Amazon SNS), a managed messaging service, NocNoc can keep customers informed about their loyalty points and notify them about new redemption offerings, such as discounted coffee.
In the words of Nat Wongtosrad, Chief Product Officer at NocNoc, “With AWS, we can now apply machine learning capabilities in our product innovation processes, enabling us to deliver premium consumer experiences wherever and whenever our customers choose to engage with our marketplace. NocNoc plans to continue innovating with AWS to further improve our customer experiences using services like Amazon Bedrock to build and scale generative artificial intelligence applications.”
Vatsun Thirapatarapong, Country Manager of AWS in Thailand, also emphasized the significance of personalization in today’s e-commerce landscape, stating, “Personalization is crucial to a great customer experience, and AWS will continue to help NocNoc evolve its business using cloud technology to deliver hyper-personalized offerings.“
Conclusion:
NocNoc’s remarkable sales growth and enhanced customer engagement, facilitated by AWS machine learning and cloud services, signify a significant shift in the e-commerce market. The ability to deliver hyper-personalized experiences and rapidly scale in response to market demands positions NocNoc as a trailblazer, setting new standards for the industry. This transformation highlights the crucial role of data-driven strategies and technology partnerships in achieving sustainable growth in the digital era.
