TL;DR:
- Paris Saint-Germain FC collaborates with Crypto.com to launch AI-generated NFT matchday posters.
- Artist Benjamin Benichou, utilizing generative AI, designs the exclusive series.
- Only seven out of 1,970 AI-generated posters will be released as NFTs.
- These poster NFTs will be distributed for free on Crypto.com’s NFT platform.
- Collecting all seven NFTs offers fans the chance to win original art, player-signed jerseys, and VIP match tickets.
- PSG aims to push the boundaries of sports and creativity through AI and blockchain.
- The partnership strengthens Crypto.com’s position as PSG’s official cryptocurrency platform partner.
Main AI News:
In a groundbreaking collaboration, Paris Saint-Germain FC, the esteemed French soccer club, has partnered with cryptocurrency exchange sponsor Crypto.com to introduce a remarkable collection of matchday posters, brought to life through the ingenuity of artificial intelligence (AI). This creative endeavor has been helmed by Benjamin Benichou, a visionary artist renowned for harnessing generative AI in his artistic process.
Within this captivating series, meticulously crafted by the fusion of human creativity and AI prowess, only seven out of a grand total of 1,970 incarnations have earned the privilege of being presented to the world as coveted NFTs (Non-Fungible Tokens). These distinctive posters will grace the stages of seven momentous matches throughout the upcoming season, commencing with the clash against Olympique de Marseille in France’s prestigious Ligue 1 soccer league, scheduled for September 24.
The excitement doesn’t stop there. Paris Saint-Germain FC is generously airdropping all seven poster NFTs to eligible account holders on Crypto.com’s NFT platform. Each NFT will be made accessible in tandem with the matchday that corresponds to the featured poster. But that’s not all – dedicated fans who successfully accumulate all seven NFTs will enter a realm of exclusive rewards. These lucky enthusiasts stand a chance to secure prints of Benichou’s original poster art, autographed jerseys from PSG’s star players, and VIP passes to the grand finale of the team’s home matches for the season.
Fabien Allègre, PSG’s Chief Brand Officer, expressed his enthusiasm for this innovative venture, remarking, “This collaboration with Benjamin Benichou has given us a better understanding of this new tool, which opens up endless creative possibilities. In continuing to explore new frontiers, Paris Saint-Germain is striving to redefine the future of the sport, opening up unexplored horizons for new generations of supporters.“
It’s essential to clarify that in the promotional image, the term “Gala Games” alludes to prominent matches during the soccer season, rather than referring to Gala Games, the crypto gaming startup. This distinction is highlighted by a spokesperson from Crypto.com.
This initiative further underscores Crypto.com’s commitment to PSG, solidified through a groundbreaking deal in 2021, which designated the cryptocurrency platform as the club’s first official cryptocurrency partner, with a reported sponsorship value of approximately $30 million over three years, according to Sports Business Journal.
Paris Saint-Germain’s foray into the realm of Web3 began in 2020, marked by a licensing agreement with NFT fantasy sports game Sorare. Additionally, the acquisition of soccer legend Lionel Messi in 2021 reportedly included payments facilitated through Socios crypto fan tokens, signaling the club’s ongoing embrace of crypto and blockchain technology.
Beyond his involvement in this exciting project, Benjamin Benichou also wears the hat of CEO at Drop, a social e-commerce startup. His LinkedIn profile showcases visionary concepts, including AI-generated Nike concept stores co-designed with Midjourney.
In the words of Benjamin Benichou, “When you explore the intersecting potential of a brand as inspiring as Paris Saint-Germain and a tool as powerful as artificial intelligence, the possibilities for creation become infinite. This initiative paves the way for a new territory of artistic and creative expression where art meets technology.”
Conclusion:
This strategic partnership between Paris Saint-Germain and Crypto.com, culminating in AI-generated NFT posters, represents a pioneering move in both the sports and cryptocurrency markets. By merging art, technology, and sports fandom, this initiative not only enhances PSG’s brand but also highlights the potential for creative expression and fan engagement within the crypto ecosystem. It underscores the growing significance of NFTs in the sports industry, offering new revenue streams and immersive experiences for fans while solidifying crypto’s role in the mainstream.
