TL;DR:
- PepsiCo introduces Doritos Silent, AI-powered software canceling crunching sounds during gaming.
- The software is a response to gamers’ complaints about distracting munching noises from fellow players.
- Doritos Silent is available for free download exclusively for Windows PCs.
- The development process involved AI and machine learning to analyze over 5,000 crunch sounds.
- Collaboration with Smooth Technology helped create a better gaming experience for Doritos lovers.
- Critics view Doritos Silent as controversial but effective, especially with Doritos Silent chips.
- This innovation reflects marketers’ growing interest in the booming video game industry.
- The global video game industry is set to generate $188 billion in revenue this year, with 3.4 billion players worldwide.
Main AI News:
In a world where artificial intelligence often sparks debates about the future of humanity, PepsiCo has harnessed this cutting-edge technology to address a more immediate concern – the annoyance of crunching sounds during gaming sessions. For avid gamers who love to snack on Doritos while immersing themselves in virtual adventures, the distracting munching sounds of fellow players have long been a source of frustration and hindrance to their performance.
Enter “Doritos Silent,” a groundbreaking software innovation proudly dubbed by PepsiCo as “the world’s first AI-augmented snack powered by crunch cancellation.” This ingenious solution is now available for free download, albeit exclusively for Windows PCs at this time. The development process behind Doritos Silent was a six-month journey, involving artificial intelligence and machine learning techniques that meticulously analyzed over 5,000 instances of crunching sounds, all in the pursuit of a quieter gaming experience.
Collaborating with Smooth Technology, an engineering and design studio based in New York, PepsiCo’s Doritos Silent has emerged as a game-changer. Dylan Fashbaugh, the lead developer at Smooth Technology, recognizes the unique challenge: “We all know that gamers love Doritos, but that unmistakable crunch can often disrupt those intense gaming moments. We’ve worked to ensure gamers can enjoy the crunch of Doritos without disturbing their fellow players, making for a better gaming experience.”
However, not everyone views Doritos Silent as a groundbreaking development. Critics, like those at PC Gamer, have dismissed it as “profoundly stupid.” Still, they acknowledge its effectiveness, especially with Doritos Silent chips, though not always with rival snacks (which other players might indulge in – the software can’t prevent you from hearing your own crunching).
Yet, beyond the debate, Doritos Silent underscores the growing interest of marketers in the video game industry. Companies like Heineken have ventured into this space, offering gaming PCs that double as refrigerators. The global video game industry is projected to generate $188 billion in revenue this year, marking a 2.6% increase from 2022, according to a report by Newzoo, an Amsterdam-based industry tracker. With an estimated 3.4 billion players worldwide, it’s a market that behemoths like PepsiCo and other global marketers can’t resist sinking their teeth into.
Conclusion:
PepsiCo’s Doritos Silent demonstrates the market’s appetite for technology-driven solutions in the video game industry, aligning with the sector’s impressive growth and vast audience. It highlights the potential for brands to tap into this lucrative market with innovative offerings catering to gamers’ unique preferences and challenges.
