- Picsart, backed by SoftBank, partners with Getty Images to develop a custom AI model.
- Aimed at providing 150 million users with AI-driven creative tools using Getty Images’ licensed content.
- Users can generate and customize images with full commercial rights through Picsart’s editing tools.
- Initiative addresses rising concerns over AI-generated images and copyright issues.
- Picsart’s AI lab, PAIR, leads development and integration of the model into its platform.
- Partnership includes integration of Getty Images’ video content for Picsart Plus members.
Main AI News:
Picsart, a startup specializing in photo editing and backed by SoftBank, has announced a strategic partnership with Getty Images aimed at developing a bespoke AI model. This initiative, unveiled on Thursday, seeks to empower Picsart’s vast user base of 150 million by integrating advanced AI capabilities directly into its platform. By leveraging Getty Images’ extensive licensed content, Picsart intends to pioneer a new era of AI-driven creativity, ensuring users can generate and customize images with full commercial rights.
The collaboration marks a significant step towards providing accessible and legally compliant AI tools amidst growing concerns over copyright and authenticity in digital content creation. Picsart’s AI lab, known as PAIR, will spearhead the development of this innovative model, which will be seamlessly integrated into Picsart’s API services. According to Hovhannes Avoyan, CEO and founder of Picsart, this partnership with Getty Images underscores their commitment to delivering unparalleled creative solutions. Avoyan emphasized, “Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand.“
The upcoming launch of this AI model later this year is set to redefine how creators, marketers, and small businesses harness digital assets. Additionally, Picsart plans to expand its offerings by integrating Getty Images’ video content exclusively for Plus members, further enriching the creative toolkit available on its platform. This collaboration highlights Getty Images’ continued efforts in fostering responsible AI innovation, having previously partnered with other startups like Bria and Runway.
Conclusion:
The partnership between Picsart and Getty Images to develop a custom AI model signifies a strategic move towards democratizing advanced creative tools while ensuring legal compliance. By leveraging Getty Images’ extensive library and integrating AI capabilities, Picsart aims to meet the growing demand for safe and commercially viable digital content solutions. This initiative not only enhances Picsart’s competitive edge in the market but also sets a precedent for responsible AI innovation in the creative industry, addressing critical concerns around copyright and authenticity.
