Reddit users will see AI-generated summaries at the top of search results shortly. The company will start testing this feature later this year.
Reddit CEO and co-founder Steve Huffman said AI-powered search result pages will help users “dive deeper” into content and discover new Reddit communities.
The company will combine first-party and third-party technology to power the new feature.
AI-powered search result page implementation is not a surprise to those following the company’s latest initiatives. In May, Reddit announced its partnership with OpenAI.
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During the earnings call on Tuesday, Reddit CEO and co-founder Steve Huffman announced to the investors that the company is about to start testing AI-powered search result pages to “summarize and recommend content.” The experiment will begin later this year.
According to Huffman, AI-powered search result pages will help users “dive deeper” into content and discover new Reddit communities.
Huffman explained that the platform will combine first-party and third-party technology to power the new feature.
Those following Reddit’s latest initiatives are not surprised by this update. The company announced its partnership with OpenAI in May. The deal allowed Reddit to leverage OpenAI’s large language models and develop AI-powered features for Redditors and mods, while OpenAI was permitted to use Reddit’s data.
In yesterday’s call, Huffman also mentioned that the experiment of implementing automatic translations of the website’s content into French using LLM-based AI turned out to be a big success — Reddit plans to expand the translation feature to Spanish, Portuguese, and German.
Conclusion:Â
The implementation of the AI-powered search results page feature is not a surprise to those who’ve been following Reddit’s latest initiatives. In yesterday’s earnings call, AI was a common topic, which is very understandable. The company has been successfully using different AI options lately. The partnership with OpenAI, the implementation of French automatic translations, using LLM-based AI, and the newest feature development — all these steps demonstrate the company’s loyalty to its recently chosen strategy of expanding AI usage.
