- Resonate launches Resonate Segments, a suite of over 1,000 audience segments, now available on Yahoo DSP.
- The integration leverages Yahoo ConnectID, enabling effective cross-device targeting and future-proofing against identity shifts.
- Resonate Segments are updated weekly, offering real-time insights into consumer preferences and buying intent.
- Advertisers can choose from ready-to-use segments or create Custom Audiences using Resonate’s database of over 15,000 attributes.
- Key audience segments include Premium Political & Advocacy, In-Market/Intender, Shopper, and Premium Health Audiences.
- Yahoo ConnectID reaches nearly 205 million authenticated users in the U.S. and integrates with over 35 top data platforms.
- Resonate’s integration with Yahoo DSP aims to provide rapid access to high-quality data without separate subscriptions.
Main AI News:
Resonate, a pioneer in AI-driven consumer and voter data intelligence, has announced a major advancement in audience targeting with the launch of Resonate Segments. This new suite, encompassing over 1,000 audience segments, is now available for immediate activation within the Yahoo Demand Side Platform (DSP). This development marks a significant leap in integrating high-resolution consumer insights into advertising strategies.
The direct integration of Resonate Segments with Yahoo ConnectID offers advertisers a robust solution for navigating the complex and evolving identity landscape. This partnership allows for seamless activation of Resonate’s comprehensive data across multiple devices, enhancing targeting precision and adaptability.
Resonate Segments are updated on a weekly basis, providing marketers with real-time insights into consumer preferences and buying intentions. With a catalog of 1,000 segments, which is continually expanding, advertisers can choose from a variety of ready-to-use audiences or design bespoke Custom Audiences. This is facilitated by leveraging Resonate’s extensive database of over 15,000 attributes to tailor campaigns and optimize performance.
Highlighted audience segments available include:
- Premium Political & Advocacy Audiences: Featuring voting behaviors, propensity to vote, party affiliation, and more, now accessible for the first time through DSPs.
- In-Market/Intender Audiences: Covering interests across various categories, such as technology, sports, and travel.
- Shopper Audiences: Focused on shopping behaviors and brand preferences in retail, apparel, and financial services.
- Premium Health Audiences: Encompassing health conditions, health behaviors, and healthy living insights.
Yahoo’s integrated approach to identity management, including Yahoo ConnectID, ensures that advertisers have access to both addressable and non-addressable inventory. Yahoo ConnectID, leveraging Yahoo’s consent-based first-party and partner data, reaches nearly 205 million authenticated users in the U.S. and is supported by approximately 50,000 publisher domains. This solution also integrates with over 35 leading data platforms.
Bryan Gernert, CEO of Resonate, emphasized the urgency for marketers to access high-quality data quickly amid tighter margins and changing consumer behaviors. “We are excited about our partnership with Yahoo,” said Gernert. “This integration allows Yahoo DSP users to access Resonate’s rich, real-time AI-powered audience data directly within their existing platform, offering unmatched speed and efficiency in reaching the ideal audience.”
Giovanni Gardelli, VP of Ads Data Products at Yahoo, expressed enthusiasm for the new offering: “The availability of Resonate Segments through Yahoo DSP further equips advertisers with rich data. In a rapidly evolving identity landscape, this collaboration ensures that advertisers can continue delivering relevant and impactful experiences despite challenges such as signal loss.”
This partnership underscores a significant advancement in audience targeting technology, combining Resonate’s deep data capabilities with Yahoo’s expansive identity solutions to enhance the effectiveness of digital advertising campaigns.
Conclusion:
The integration of Resonate Segments with Yahoo DSP represents a significant advancement in audience targeting capabilities. By combining Resonate’s extensive, AI-powered consumer data with Yahoo’s robust identity solutions, this partnership enhances marketers’ ability to deliver highly personalized and effective campaigns. This development is likely to set new standards in digital advertising, driving greater efficiency and precision in targeting. As the identity landscape continues to evolve, such innovations will be crucial for maintaining campaign relevance and maximizing return on investment.
