TL;DR:
- Rupyy, part of the CarDekho Group, has launched ‘Digikhata,’ an AI-powered digital ledger system.
- Digikhata offers real-time insights and instant payouts, enhancing partner experiences and reducing friction.
- Rupyy’s rebranding initiative separates partner-centric and consumer products under the “Digi” brand.
- DigiPartner and DigiQode are self-service platforms empowering partners and streamlining financing applications.
- Mayank Kapoor, CTO of Rupyy, highlights the use of AI, machine learning, and cloud technology for B2B payments.
- Rupyy invests in AI and generative AI to improve user experiences, maintaining a user-centric focus.
- Rupyy’s extensive distribution network covers 90% of India’s PIN codes.
Main AI News:
Rupyy, the FinTech subsidiary of CarDekho Group, has unveiled ‘Digikhata,’ an innovative AI-powered digital ledger system tool. This cutting-edge technology promises to revolutionize partner experiences by providing real-time insights and enabling instant payouts. The introduction of Digikhata marks a pivotal moment in Rupyy’s rebranding journey, emphasizing its commitment to technological innovation and seamless customer experiences.
Digikhata is a part of Rupyy’s broader strategy to differentiate its partner-centric and consumer products. Under the “Digi” brand umbrella, which symbolizes innovation and automation, Rupyy offers self-service platforms like DigiPartner, DigiQode, and Digikhata to empower its partners.
DigiPartner serves as a robust platform for partners, facilitating the management and tracking of financing applications. On the other hand, DigiQode streamlines financing applications for customers through a simple QR code scan at the point of sale, enhancing efficiency and convenience.
Mayank Kapoor, the Chief Technology Officer of Rupyy, expressed his enthusiasm for the launch of Digikhata, highlighting its role as a transformative tech-driven solution. By integrating AI-driven predictive analytics, machine learning, and cloud technology, Digikhata facilitates real-time B2B payments and settlements. Kapoor emphasized that Rupyy’s dedication to technological advancement ensures that both end customers and channel partners will continue to benefit from their rapid progress.
Furthermore, Rupyy’s commitment to enhancing user experiences is evident through its investments in AI and machine learning. The exploration of generative AI underscores their determination to improve consumer interactions further. Rupyy maintains a steadfast focus on user-centric and partner-centric design, ensuring that its technological solutions remain accessible and inclusive to all.
With a robust and extensive distribution network comprising 11,000 distributors across 150 geographical hubs, Rupyy’s reach extends across 90% of India’s PIN codes. This expansive coverage cements Rupyy’s status as a pioneer in delivering innovative financial experiences to a diverse audience.
Conclusion:
Rupyy’s launch of Digikhata represents a significant leap in the FinTech market, with a focus on enhancing partner experiences and streamlining financial processes. Their investments in AI and user-centric design position them as pioneers in shaping the future of financial services in India. This move is expected to set new industry standards, emphasizing the importance of real-time insights and seamless customer interactions in the digital finance sector.
