- Samsung announces upgraded Bixby with proprietary AI models.
- TM Roh confirms integration of Gen AI technology for enhanced functionality.
- Bixby to maintain support for multiple voice assistants, including Google’s AI.
- Apple’s recent Siri AI upgrade prompts Samsung’s competitive response.
- Launch of Galaxy Z Fold6 and Z Flip6 coincides with new AI tools introduction.
Main AI News:
Samsung is set to launch an upgraded version of its voice assistant Bixby this year, integrating its own advanced artificial intelligence models. TM Roh, head of Samsung’s mobile business, revealed to CNBC plans for a revamped Bixby, leveraging the company’s proprietary large language model (LLM).
Digital assistants have regained prominence, bolstered by the widespread adoption of OpenAI’s ChatGPT. Roh highlighted Samsung’s commitment to enhancing Bixby with cutting-edge Gen AI technology, signaling a significant evolution since its debut alongside the Galaxy S8 in 2017. Beyond standard functions like live translations and Bixby Vision’s object recognition capabilities, this new iteration aims to harness generative AI capabilities for enhanced user interactions.
Samsung remains dedicated to offering a diverse ecosystem of voice assistants, including Google’s AI, on its latest devices. This move aligns with their strategy to provide users with a choice while leveraging proprietary AI advancements to differentiate their product offerings.
Roh’s announcement comes amid Apple’s recent AI upgrade for Siri, incorporating OpenAI’s ChatGPT for expanded functionality. Samsung’s push to integrate AI more deeply into its devices was underscored by the launch of the Galaxy Z Fold6 and Z Flip6, accompanied by new AI tools aimed at enticing consumers to upgrade to premium smartphones.
“We are committed to embedding robust AI capabilities into our product lineup,” Roh emphasized. “As consumers experience the convenience and benefits of advanced AI features, we believe they will find compelling reasons to choose our Galaxy AI-powered mobile devices.”
Conclusion:
This strategic move by Samsung to enhance Bixby with proprietary AI underscores its commitment to leveraging advanced technology to differentiate its product offerings in the competitive smartphone market. By integrating Gen AI capabilities and maintaining support for multiple voice assistants, Samsung aims to appeal to a broad spectrum of users while enhancing overall user experience and driving adoption of their latest devices.
