- Synerise, specializing in AI-driven behavioral modeling and big data solutions, secures $8.5 million investment from VTEX and business angels.
- Investment part of Series B+ funding round to fuel Synerise’s global expansion and strengthen its position in behavioral AI.
- Synerise serves over 150 markets with 1 billion daily AI-driven decisions, recognized by Google, Microsoft, and Financial Times.
- Partnership with VTEX aims to integrate AI capabilities into VTEX’s commerce platform for enhanced customer engagement.
- New shareholders include tech leaders Marcin Zukowski and Simon Hay, indicating strategic growth into global markets.
Main AI News:
Synerise, a deep-tech company specializing in AI-driven behavioral modeling and big data solutions, has announced a significant $8.5 million investment from VTEX (NYSE: VTEX) and renowned business angels as part of its Series B+ funding round. This strategic investment will bolster Synerise’s expansion into new markets and reinforce its position as a global leader in behavioral AI.
Synerise provides advanced AI and big data technology solutions to over 150 markets. The company’s clients include industry leaders in retail, banking, eCommerce, and other sectors. It delivers more than 1 billion AI-driven autonomous decisions daily and is recognized as one of Europe’s largest big data platforms, awarded by Google, Microsoft, and the Financial Times.
By partnering with VTEX, a composable and complete commerce platform trusted by major global brands such as Carrefour, Colgate, and Sony, Synerise aims to enhance its global reach and innovation capabilities. With 3,500 active online stores in 43 countries, VTEX enables brands and retailers to build their omnichannel strategy efficiently, ensuring faster time to market and lower total cost of ownership.
VTEX selected Synerise as the AI technology foundation to power the AI functionality of its platform and ecosystem. This alliance signifies a deep technological cooperation, integrating Synerise’s AI-driven behavioral prediction models with VTEX’s commerce platform, thereby providing enhanced AI capabilities to VTEX’s enterprise customers.
“We are thrilled to welcome VTEX as a strategic partner,” said Jaroslaw Królewski, founder and CEO of Synerise. “This investment validates our technology and vision, providing us with the resources to accelerate our growth plans. Together with VTEX, we will empower businesses to unlock the full potential of AI-driven customer engagement and achieve unparalleled success in the digital commerce landscape.”
Geraldo Thomaz, founder and co-CEO of VTEX, commented, “We are impressed with Synerise’s technology and team. By far, it is the best model for behavior prediction that we had the opportunity to test. We believe Synerise can consolidate the infrastructure layer for companies developing AI solutions. AI providers will consolidate as fast as cloud providers consolidate. We see Synerise as the core for the AI retail world.”
In addition to VTEX’s investment, Synerise announced new shareholders, including Marcin Zukowski, co-founder of Snowflake, and Simon Hay, former CEO of dunnhumby. This expansion of the shareholder base supports Synerise’s growth into new markets from its roots in Poland and Eastern Europe to becoming a global leader in behavioral AI.
“Our new shareholders play major roles in the tech and data world, and their involvement signifies our ambitions for the future,” said Królewski.
Following this investment, Synerise is now valued at over $120 million USD. The company employs over 200 people and continues to innovate in AI-driven solutions, positioning itself at the forefront of the global AI-powered commerce revolution.
Conclusion:
Synerise’s $8.5 million investment from VTEX signifies a significant move towards expanding its AI capabilities and global footprint. The partnership not only enhances Synerise’s technological prowess in behavioral AI but also positions it strategically to lead in AI-powered solutions within the digital commerce landscape. This collaboration is poised to set new standards for personalized customer experiences and operational efficiencies across industries.
