TL;DR:
- The Cleveland Browns have partnered with Lava.ai to enhance fan engagement at Cleveland Browns Stadium and beyond.
- Fan-centric loyalty enhancements driven by Lava.ai’s real-time AI data activation technology have been launched.
- The “Dawg Rewards” loyalty program, based on fan input, offers exclusive in-app discounts to season ticket holders.
- Lava.ai’s Realtime Data Experience™ Platform will digitally transform fan engagement and experience strategies.
- The collaboration aims to streamline mobile app access, deliver memorable experiences, quantify fan engagement, and surprise fans.
Main AI News:
In a groundbreaking collaboration, the Cleveland Browns have partnered with Lava.ai to revolutionize fan engagement and elevate the fan experience at their iconic home, Cleveland Browns Stadium, and beyond. After months of strategic planning and cooperation, the Browns have unveiled a series of fan-centric enhancements this season, all driven by Lava.ai’s cutting-edge real-time AI data activation technology. These innovations aim to provide “in the moment” opportunities that captivate, influence, and amaze their devoted fan base.
“The Browns approached us with a bold vision to redefine their digital and in-person fan engagement strategies, and we are excited to be their partner in turning that vision into reality using our Realtime AI platform,” remarked Wen Miao, CEO of Lava.ai. “We are swiftly gearing up to offer each Browns enthusiast personalized ‘moments that matter,’ starting this autumn with our esteemed season ticket holders.”
Building on the recent unveiling of a new “dawg” logo, chosen by fans themselves, the Browns have introduced an enhanced “Dawg Rewards” loyalty program accessible via the Browns mobile app. Prior to the Browns’ inaugural preseason match, season ticket holders who attended the game enjoyed exclusive discounts pre-loaded onto their in-app member passes, bringing the convenience of rewards right to their smartphones.
Brent Rossi, Senior Vice President of Marketing & Media for the Cleveland Browns, commented, “Our commitment to enhancing the Browns fan experience is unwavering, and the new Dawg Rewards program promises to do just that for our valued season ticket members this year. Teaming up with Lava.ai empowers us to continually innovate the gameday experience, and we eagerly anticipate collaborating this season to digitally elevate how we reward our dedicated fans.”
At the heart of this partnership is Lava.ai’s Realtime Data Experience™ Platform, setting a new benchmark for premium service and brand engagement in the global sports arena. Seamlessly integrating with the Browns’ existing infrastructure, Lava.ai will empower the Browns to digitally reimagine their fan engagement and experience strategies at Cleveland Browns Stadium. The real-time platform will be harnessed to craft unmatched experiences spanning membership, sponsorship, concessions, and stadium operations, with the following key objectives:
- Enhance the Browns’ mobile app: Streamline entrance passes and fan loyalty offers and rewards.
- Connect and engage: Deliver unforgettable ‘in-the-moment’ experiences both digitally and in-person.
- Quantify success: Capture measurable business metrics such as fan engagement rates and spending patterns, facilitating continuous refinement and optimization of LAVA’s AI-driven real-time experiences.
- Surprise and delight: Thrill fans precisely when and where it matters most.
The collaboration between the Cleveland Browns and Lava.ai is set to redefine the playbook for fan engagement, setting a new standard for sports franchises worldwide. Stay tuned for an unparalleled season of immersive experiences and unparalleled fan engagement at Cleveland Browns Stadium, as Lava.ai and the Browns embark on this exciting journey together.
Conclusion:
The collaboration between the Cleveland Browns and Lava.ai signifies a significant shift in the sports market. By leveraging Lava.ai’s cutting-edge technology to enhance fan engagement and experiences, the Browns are setting a new standard for how sports franchises connect with their fan base. This innovative approach is likely to inspire other teams to adopt similar strategies, emphasizing the growing importance of personalized, real-time fan engagement in the competitive sports market.
