TL;DR:
- The majority of UK marketers plan to use generative AI in their strategies
- 72% of marketers surveyed are looking to integrate AI into their strategies
- 45% of marketers feel unprepared to use generative AI tools like ChatGPT or Google’s Bard
- 63% of UK marketers have already experimented with AI
- 70% of marketers believe AI will generate new jobs, while 92% believe it will help fill skill gaps
- The UK’s competition watchdog is investigating AI models and will provide guidance later this year.
Main AI News:
A recent survey conducted by software company Sitecore has found that the majority of marketers in the UK are planning to invest in generative AI in the coming year, despite many feeling unprepared for its implementation. The survey shows that 72% of marketers are looking to integrate AI into their strategies, with some even allocating up to 30% of their advertising budget towards AI tools.
However, the survey also found that almost half (45%) of marketers feel unprepared to use generative AI tools such as ChatGPT or Google’s Bard. While 63% of UK marketers have already experimented with AI, 68% believe that now is the time to invest in generative AI, according to the survey.
Dave O’Flanagan, Chief Product Officer at Sitecore, said that marketers are showing a bold and experimental attitude towards embracing new technologies like ChatGPT. Unlike other tools that have been challenging to implement, generative AI shows promise in being relatively easy to incorporate into composable martech stacks, and it has a quick, measurable impact on marketing campaigns.
While AI is often criticized for its potential to eliminate jobs, the survey found that 70% of marketers believe it will generate new ones. Additionally, 92% of marketers think that AI will help fill the skill gaps within their businesses.
The UK’s competition watchdog is currently investigating AI models, with plans to provide guidance surrounding the rapidly emerging technology later this year. As marketers continue to explore the potential benefits of generative AI, it will be important for businesses to adapt and develop the necessary skills to stay ahead of the curve.
Conlcusion:
The survey results indicate that the majority of UK marketers recognize the potential benefits of integrating generative AI into their marketing strategies. However, the fact that a significant percentage of marketers feel unprepared to use such tools highlights the importance of providing adequate training and resources to enable businesses to take full advantage of this emerging technology.
With the competition watchdog investigating AI models, it is likely that there will be increased scrutiny on the ethical use of AI in marketing, making it essential for businesses to stay informed and up-to-date on regulatory changes. Overall, the successful adoption of generative AI has the potential to generate new jobs, fill skill gaps, and increase the efficiency of marketing campaigns.
