- OneScreen.ai, led by CEO Alex Ewing, pioneers bringing startup ads to traditional billboards and NYC’s subway.
- The company acts as a bridge between startups and out-of-home (OOH) advertising, leveraging data for strategic ad placement.
- Backed by investors like Asymmetric Capital Partners and Techstars, OneScreen.ai tripled its revenue last year.
- OOH advertising spend in the U.S. is projected to reach $9.3 billion this year and nearly $12 billion by 2029.
- Despite digital dominance, companies like Ramp turn to OOH ads for brand recognition, especially in B2B sectors.
- OneScreen.ai tailors strategies for B2B companies, utilizing anonymized location data for targeted ad placement.
- Tracking ROI on OOH ads is challenging, but the tangible brand presence in the real world remains invaluable.
Main AI News:
In the bustling world of modern marketing, where digital screens dominate, OneScreen.ai is carving a niche by bringing startup ads to traditional billboards and New York City’s subway tunnels. Led by CEO Alex Ewing, who reminisces about childhood journeys marked by billboard sightings, OneScreen.ai is empowering startups like fintech firm Ramp and technical recruiter Karat to make their mark in the physical world of advertising.
Ewing sees billboards as more than just static displays; they’re dynamic canvases breathing life into marketing strategies. With OneScreen.ai acting as a bridge between startups and out-of-home (OOH) advertising, companies can strategically place their ads to reach their desired audience. Leveraging demographic and historical data, coupled with anonymized location insights, OneScreen.ai ensures startups maximize their advertising ROI.
Backed by investors like Asymmetric Capital Partners and Techstars, OneScreen.ai has seen significant growth, tripling its revenue in the past year. This success underscores the rising popularity of OOH marketing, particularly among startups. Despite the digital era’s dominance, OOH advertising spend in the U.S. is projected to soar to $9.3 billion this year and nearly $12 billion by 2029, according to Statista.
But why are companies like Ramp, a B2B fintech, turning to traditional consumer channels like billboards and subway ads? Ewing suggests a shift in focus from digital marketing due to privacy regulations and ad-blocking technologies. He emphasizes the enduring value of OOH advertising in building brand recognition, especially for B2B companies.
While OOH ads lack the precise tracking of digital counterparts, they offer a tangible presence in the real world. OneScreen.ai tailors strategies for B2B companies by targeting areas near their potential clients’ headquarters or commuter routes. By analyzing anonymized cell phone tracking data, OneScreen.ai provides insights into ad effectiveness, correlating metrics like website traffic with ad exposure.
Though tracking ROI on OOH ads poses challenges, Ewing believes in the power of physical brand presence. A wrapped New York MTA bus adorned with a Ramp ad could resonate more than a cold email pitch, he suggests. Ultimately, for Ewing and OneScreen.ai, the real-world impact of advertising remains unparalleled: “There is nothing more powerful than seeing a company and brand in the real world. If you get that in front of the right people, that can be a powerful way to soften the beachhead for inbound or to simply just drive leads.”
Conclusion:
OneScreen.ai’s foray into traditional advertising avenues signifies a shift in the market towards embracing the tangible impact of out-of-home advertising. As startups and B2B companies seek alternatives to digital channels, the rise of OOH advertising presents new opportunities for brand visibility and engagement. By leveraging data-driven strategies, companies can maximize the effectiveness of their advertising campaigns, bridging the gap between the digital and physical realms of marketing.
