- TrustArc collaborates with Privya.ai and has achieved Google partner certification for cookie consent manager.
- Integrated offering facilitates rapid data management, covering creation, aggregation, classification, risk assessment, and compliance reporting.
- Solutions automate privacy processes, monitor high-risk AI use cases, and ensure conformity with regulations.
- Privya’s platform automates code scanning for AI/ML models, facilitating compliance with the upcoming EU AI Act.
- TrustArc’s risk engine ensures thorough risk analysis with controls from 130+ laws and standards.
- Cookie Consent Manager offers privacy-centric consent experiences that are compliant with Google’s CMP certification and global standards.
Main AI News:
In a strategic move, TrustArc, a distinguished leader in data privacy and governance solutions, has unveiled a groundbreaking collaboration with Privya, bolstered by TrustArc’s Cookie Consent Manager’s certification as a Google partner.
Revolutionizing Data Privacy Automation
The synergistic alliance between TrustArc and Privya heralds a new era in data management, offering a comprehensive suite of services covering data generation, aggregation, categorization, risk assessment, and compliance reporting for both privacy and security protocols. This integrated solution streamlines processes, slashing timelines from months to mere days. Noteworthy features include seamless code-based data discovery, automated risk evaluation for privacy and security, and real-time regulatory reporting capabilities.
Adhering to industry-leading standards, these integrated solutions automate current privacy protocols while vigilantly monitoring high-risk AI applications, ensuring compliance with regulations, and enhancing transparency in AI deployments.
“Privya.ai streamlines implementation with its intuitive interface and cost-effective approach, enabling rapid end-to-end discovery and reporting,” remarks Eric Sendelbach, Chief Product Officer at TrustArc. “Through our partnership, we embed privacy into software development processes, aligning with the principles of privacy by design.“
Innovative Solutions Addressing Emerging AI Governance Challenges
The imminent introduction of the EU AI Act underscores the significance of maintaining meticulous inventories of AI and machine learning models, with potential penalties dwarfing those of GDPR. Privya’s advanced data discovery capabilities, coupled with TrustArc’s robust risk assessment tools, seamlessly integrate into TrustArc’s Data Inventory Hub and Risk Profile products, facilitating swift identification of AI/ML models and ensuring compliance with regulatory requirements.
Privya’s cutting-edge platform conducts rapid scans of organizational code repositories, automating data collection for Records of Processing Activities (ROPA), Data Protection Impact Assessments (DPIA), and other compliance-related risks in real-time. Leveraging TrustArc’s extensive risk engine, fortified with controls from over 130 laws and standards, including NIST AI and OECD AI guidelines, ensures thorough privacy and security risk assessments. Furthermore, TrustArc’s pre-configured risk assessments, including DPIAs and AI-risk evaluations, can be seamlessly initiated based on data inventory insights, catering to specific processing purposes or data categories.
Google Consent Management Platform (CMP) Partner Program
As the nexus between marketing and privacy becomes increasingly intricate, TrustArc’s Cookie Consent Manager emerges as a pivotal solution, offering privacy-centric consent experiences compliant with Google’s CMP certification requirements and global standards such as IAB TCF 2.2, IAB GPP, IAB CCPA, and the EDAA’s AdChoices program.
Distinguishing itself from competitors, TrustArc’s CMP offering boasts certification with stringent standards like EDAA, accompanied by Technical Account Management services to guide clients through implementation and optimize consent experiences. Additionally, robust tracker management functionalities ensure ongoing compliance with evolving regulatory landscapes.
Conclusion:
The introduction of innovative data automation solutions by TrustArc and Privya.ai, combined with Google partner certification, signifies a significant advancement in the market for privacy and AI governance. Businesses can now streamline data management processes, ensure compliance with evolving regulations, and enhance transparency in AI deployments, thereby gaining a competitive edge in today’s privacy-centric landscape.
