TL;DR:
- Tubi, the Fox-owned streaming service, is introducing “Rabbit AI” powered by OpenAI’s ChatGPT-4.
- Rabbit AI offers hyper-personalized content recommendations, driven by user queries.
- Users can bookmark and revisit their favorite content discoveries.
- The feature is currently in beta on Tubi’s iOS app and will be available to OpenAI subscribers.
- This innovation follows OpenAI’s integration of voice capabilities into ChatGPT.
- Major players like Amazon and Netflix are also investing heavily in AI-driven enhancements.
Main AI News:
In a bold move, Tubi, the Fox-owned free ad-supported TV streaming service, is gearing up to revolutionize the way viewers engage with their vast library of over 200,000 titles. Leveraging OpenAI’s advanced GPT-4 technology, Tubi is set to introduce “Rabbit AI,” an innovative generative AI tool designed to usher in a new era of hyper-personalized content recommendations.
The essence of Rabbit AI lies in its ability to decipher content-related queries from users effectively. Picture this: you ask, “Do you have any movies that are funny about sharks?” – and voila, Rabbit AI not only comprehends your request but swiftly conjures up a tailored selection of hilarious shark-themed films. Yes, “Sharknado” is on the list, a must-watch for all shark enthusiasts.
But that’s not all – Rabbit AI goes a step further by allowing users to bookmark their favorite discoveries. This feature ensures that you can revisit your top picks at your convenience. Additionally, the search history, aptly named “Rabbit Holes,” remains accessible within the feature, providing a seamless way to revisit your past content explorations.
The exciting news is that Tubi’s Rabbit AI is now available for beta testing on the iOS mobile app, with plans for a wider rollout in the weeks ahead. Even more thrilling, OpenAI subscribers will soon gain access to the Rabbit AI plug-in for ChatGPT, further enhancing their content discovery experience.
Blake Bassett, senior director of product at Tubi, articulated the company’s vision succinctly: “At Tubi, we’re uniquely positioned to curate content that resonates with viewers at the moment, thanks to our extensive library and cutting-edge personalization and machine learning algorithms. With Rabbit AI, we’re redefining the content discovery experience, making it enjoyable once more.“
This groundbreaking move by Tubi comes hot on the heels of OpenAI’s introduction of voice capabilities to ChatGPT, allowing users to engage in verbal conversations with the chatbot. As the AI landscape continues to evolve, media giants such as YouTube, Amazon, and Netflix are also making substantial investments in AI-driven innovations. Amazon recently unveiled a suite of AI-powered tools, including an inspiration tool, an AI-dubbing feature, and a generative AI tool for Shorts, in addition to announcing a $4 billion investment in AI startup Anthropic. Meanwhile, Netflix has been actively seeking an AI product manager, signaling its intent to remain at the forefront of AI integration in the entertainment industry. Stay tuned for more exciting developments in this dynamic field.
Conclusion:
Tubi’s Rabbit AI, backed by ChatGPT-4, represents a strategic leap forward in the competitive streaming market. By delivering hyper-personalized content recommendations, Tubi aims to enhance user engagement and satisfaction, setting the stage for increased user retention and growth. This move aligns with the broader trend of AI integration in the media industry, as evidenced by investments from Amazon and Netflix, signifying the importance of AI-driven innovation for staying competitive and relevant in today’s market.
