TL;DR:
- Unbabel, the leading AI-powered Language Operations platform, has acquired Bablic, a Tel Aviv-based solution for website localization and translation management.
- This strategic move allows Unbabel to improve website adaptation for a global audience, reducing costs and project completion time.
- Bablic’s website translation capabilities will enable Unbabel users to easily identify errors and ensure their websites are ready for customers.
- Localization plays a crucial role in business, impacting online presence, search traffic, website visits, and conversion rates.
- By incorporating Bablic into its platform, Unbabel enables customers to effortlessly translate their websites, expanding sales, improving SEO, increasing website traffic, and boosting conversion rates.
- The acquisition signifies a significant step forward in AI translation technology, demonstrating the power of integrating AI and automation into language operations.
Main AI News:
In a bold move to revolutionize the language operations landscape, Unbabel, the leading AI-powered Language Operations (LangOps) platform, has announced its acquisition of Bablic, a Tel Aviv-based cloud-enabled solution specializing in website localization and translation management. This strategic alliance marks a significant milestone for Unbabel as it strengthens its capacity to adapt websites for a global audience, providing high-quality localized language while simultaneously reducing costs, labor, and project completion time.
By integrating Bablic’s cutting-edge website translation capabilities into its platform, Unbabel empowers its users to effortlessly identify errors and ensure their websites are fully optimized for their diverse customer base. In today’s globalized business environment, it is essential to cater to the needs of consumers worldwide, as a staggering 95% of them reside outside the United States. Recent research underscores the impact of localization on a company’s online presence, with a remarkable 47% increase in search traffic, a significant 70% surge in website visits, and a noteworthy 20% boost in conversion rates. These statistics contribute to improved sales performance and enhanced customer acquisition.
Unbabel’s incorporation of Bablic represents a transformative opportunity for customers to seamlessly translate their websites, thus facilitating global sales expansion, bolstering search engine optimization (SEO), attracting higher website traffic, and ultimately achieving elevated conversion rates. Vasco Pedro, Co-founder and CEO of Unbabel, acknowledges the crucial role that a business’s digital footprint plays in reaching buyers in their local language. He affirms, “With the acquisition of Bablic, Unbabel is addressing this vital component in the translation industry and elevating website translation to an unprecedented level in the market.”
Bablic, an innovative Israeli startup, has emerged as a frontrunner in providing cost-effective translation management tools tailored to businesses of all sizes. Its solutions empower customers to harness the benefits of SEO while effortlessly controlling localized content without the need for coding expertise. Bablic’s unique offerings enable organic growth in international traffic by facilitating real-time web updates and customizable translation preferences.
Gabriele Manasse, Founder & CEO of Bablic, expresses his enthusiasm for the partnership with Unbabel and the transformative potential it holds for the translation industry. He asserts, “With the combination of Unbabel’s robust language operations offerings and our capabilities, we can deliver unparalleled website localization. This not only creates a personalized experience for end-users, boosting conversion rates, but also unlocks the advantages of multilingual SEO, further propelling global enterprise growth.”
Conclusion:
Unbabel’s acquisition of Bablic is a strategic move that strengthens Unbabel’s position in the market by enhancing its language operations platform. The integration of Bablic’s website translation capabilities expands Unbabel’s offering, enabling users to easily adapt their websites for a global audience. This acquisition demonstrates the growing importance of localization in business, as companies strive to reach consumers outside their home markets. The combination of Unbabel’s AI-powered platform and Bablic’s expertise in website localization will empower businesses to optimize their online presence, improve customer engagement, and achieve meaningful connections with a diverse global audience.
