TL;DR:
- Wilson Golf introduces Wilson Fit AI, a groundbreaking technology for golf club fitting.
- It combines Wilson’s black box algorithm with Blast Motion’s motion analysis technology.
- The technology provides real-time feedback on a golfer’s swing for precise club customization.
- Wilson Fit AI captures 12,000 data points per swing, offering recommendations in as few as five swings.
- Continuous data collection enhances the algorithm’s accuracy over time.
- Available at club-fitting retailers in the United States starting January 17, 2024.
Main AI News:
Golf enthusiasts, club fitters, and players seeking the ultimate custom fitting experience have reason to rejoice as Wilson Golf introduces a game-changing innovation: Wilson Fit AI™. This groundbreaking technology, set to debut on January 17, 2024, is poised to redefine the future of golf club fitting. Wilson Fit AI™ seamlessly combines Wilson’s proprietary black box algorithm with Blast Motion’s industry-leading motion analysis technology, offering an efficient, engaging, and hyper-accurate fitting process for both fitters and golfers alike.
With a rich heritage dating back to Gene Sarazen’s iconic victories in 1922, Wilson Golf boasts more major championship wins attributed to its irons than any other brand. This legacy of excellence, combined with a relentless commitment to club innovation, positions Wilson as a leader in the industry. In 2024, the company is all set to unveil its most advanced Staff Model® iron lineup, marking yet another milestone in its storied history. However, the real game-changer is the introduction of Wilson Fit AI™, which promises to revolutionize the fitting experience.
Bob Thurman, Global Vice President of Research & Development at Wilson and General Manager of Wilson Golf, enthusiastically shared his thoughts on this cutting-edge technology. “The team at Wilson is thrilled to bring Wilson Fit AI™ to market, and, simply put, this is the future of golf fitting. Club fitters using a Wilson iron with a Blast Motion sensor embedded into the grip will be able to provide real-time feedback for every aspect of the player’s swing, including shaft loading, swing tempo, face closing rates, and more. It will only take a few swings to understand a golfer’s swing profile, allowing us to recommend the perfect set of Wilson customized irons, along with the ideal head model, shaft type, and grip for each golf club.”
Wilson Fit AI™ is an innovative mobile app-based fitting solution that integrates a powerful Bluetooth-enabled Blast Motion sensor into a standard grip. This sensor, equipped with high-G and low-G accelerometers and gyroscopes, captures an astonishing 12,000 data points per swing with unmatched accuracy and consistency. Subsequently, Wilson’s advanced black box algorithm processes this wealth of information to generate a customized iron recommendation in as few as five swings. Factors such as swing plane, shaft load, wrist hinge, club face closure, and swing tempo are meticulously analyzed to ensure precision.
What sets Wilson Fit AI™ apart is its continuous improvement mechanism. Data collected from every fitting session worldwide contributes to the enhancement of the AI algorithm, making subsequent recommendations even more accurate. As more golfers embrace this groundbreaking technology, the collective insights gathered will refine and optimize the fitting process, benefiting golfers of all skill levels.
Come January 17, 2024, Wilson Fit AI™ powered by Blast Motion will be available at club-fitting retailers across the United States. Golfers can look forward to a more efficient and tailored fitting experience, and club fitters will have an invaluable tool at their disposal, allowing them to provide golfers with the perfect set of custom-fit Wilson irons.
Conclusion:
Wilson Fit AI represents a significant leap in the golf club fitting market. It combines historical excellence with cutting-edge technology, providing golfers and club fitters with a streamlined and highly accurate fitting experience. The continuous data optimization promises to further elevate the accuracy of club recommendations, making it a game-changer in the industry.
