- X is enhancing its social networking app by integrating Grok AI more deeply.
- New features include querying Grok about X accounts and using it via text highlighting.
- Independent researcher Nima Owji discovered these upcoming features on X’s website.
- The integration aims to improve user engagement and interaction within the app.
- X’s move comes amid increasing competition from AI-powered platforms like ChatGPT and Gemini.
Main AI News:
In a move aimed at enhancing user interaction, X, under Elon Musk’s leadership, is delving deeper into integrating Grok AI into its social networking app. Recent insights indicate that X is actively developing new functionalities, such as the ability to query Grok about X accounts directly within the app. Users will soon be able to employ Grok by simply highlighting text, triggering a pop-up chatbot interface that operates alongside other app features.
These developments come to light following discoveries by independent app researcher Nima Owji, known for his frequent insights into app feature potentials. Owji uncovered these upcoming features on X’s website, although they have yet to be publicly rolled out, as confirmed to TechCrunch.
One notable implementation Owji observed allows Grok to function via a convenient sidebar interface, akin to how direct messages are managed on X. This approach mirrors practices seen in productivity apps like Google and Microsoft, where AI chatbots reside in a sidebar for easy access, facilitating seamless interactions with users.
Further advancements highlight Grok’s potential to seamlessly integrate into the X experience, enabling functionalities such as profile research and real-time term searches within posts. For instance, users may soon be able to gain insights into X user profiles or explore terms mentioned in posts with just a click, streamlining information retrieval and enhancing user engagement.
Notably, X introduced Elon Musk’s Grok to its platform last year, initially as part of its Premium Plus plan aimed at bolstering paid subscriptions. Despite expanding access to mid-tier subscribers in March, recent data from app intelligence firm Appfigures indicates a decline in X’s in-app purchase revenue, attributing it to content dynamics and subscription pricing strategies.
As X navigates competitive pressures from platforms like OpenAI’s ChatGPT and Google’s Gemini, its focus on integrating Grok across its ecosystem underscores efforts to enrich user experiences amid evolving market dynamics.
Conclusion:
This strategic move by X to further embed Grok AI into its platform reflects a proactive response to intensifying competition in the AI-powered social networking space. By enhancing user interaction and functionality, X aims to strengthen user engagement and retention, crucial for navigating a landscape increasingly dominated by advanced AI technologies from competitors.
