AI enables hoteliers to enhance operational efficiency


  • Artificial intelligence (AI) is set to disrupt the travel sector, benefiting hoteliers with improved customer satisfaction and operational efficiency.
  • Expedia and Booking Holdings dominate the online-travel booking market, investing heavily in helping customers find preferred hotels and flights quickly.
  • Expedia launched an in-app feature powered by OpenAI’s ChatGPT to assist users with travel logistics.
  • Booking’s Kayak also introduced a similar feature using ChatGPT.
  • AI offers personalized recommendations, chatbots for guest queries, predictive maintenance, price optimization, in-room voice assistants, and room security for hoteliers.
  • AI is viewed as an evolution of machine learning and data analysis software in the hotel industry.
  • AI can enhance operational efficiency by analyzing guest data and anticipating their needs.
  • While AI can make operations more efficient, human interaction remains crucial in the hospitality industry.
  • The BC Hotel Association is organizing a summit to explore the benefits of AI in the sector.
  • The summit will feature keynote speaker Ken Patel, discussing AI’s potential impact on the industry and the use of intelligent devices for luxury guest experiences.

Main AI News:

Artificial intelligence (AI) is poised to revolutionize the travel industry, offering hoteliers a range of advantages in terms of customer satisfaction and operational efficiency. In leisure trips, online travel booking websites have predominantly replaced travel agents, with industry giants Expedia Group Inc. and Booking Holdings Inc. dominating the market. These behemoths have made substantial investments in streamlining the process of finding preferred hotels and airline connections for their customers.

Expedia recently introduced an innovative in-app feature powered by OpenAI’s ChatGPT, allowing users to input their travel-related questions. Leveraging AI capabilities, the feature promptly responds with flight options and identifies the type of accommodation the user desires. Following suit, Booking’s Kayak has also integrated a similar feature, leveraging the power of ChatGPT.

However, the potential of AI extends far beyond assisting travelers in finding their ideal options. When queried about the possible applications of AI for hoteliers, ChatGPT provided six key points:

  1. Personalized recommendations: AI can analyze data from guests’ booking patterns to offer tailored suggestions.
  2. Chatbots: These intelligent virtual assistants can handle guest queries and requests efficiently.
  3. Predictive maintenance: AI algorithms can predict maintenance needs, enabling proactive measures to minimize downtime.
  4. Price optimization: By analyzing supply, demand, and competition, AI can optimize pricing strategies.
  5. In-room voice assistants: AI-powered voice assistants can adjust room temperature, place meal orders, and provide excursion recommendations.
  6. Room security: AI technology can enhance security measures within hotel rooms.

Ingrid Jarrett, CEO of the BC Hotel Association, acknowledges the value of AI in the industry but emphasizes that it is an evolution of machine learning and data analysis software that has been developing over the past decade. According to Jarrett, AI frees up staff time and can enhance customer assistance in ways that humans alone cannot achieve. Nevertheless, she underscores the irreplaceable role of human interaction in the hospitality industry, stating that hotels are fundamentally centered around serving people.

Jarrett believes that AI can greatly improve operational efficiency, particularly when planning events like a 200-person banquet. With AI’s ability to analyze guest demographics, travel patterns, and preferences, hotels can better anticipate their guests’ needs. This enables effective resource allocation, such as determining the number of servers required while simultaneously reducing food waste and enhancing service quality.

Although the adoption of AI platforms in the hotel industry is still in its early stages, hotel executives are eager to explore the potential benefits. The BC Hotel Association is hosting a summit in Kelowna on May 1 and 2 after a three-year hiatus. The event will feature keynote speaker Ken Patel, the founder, and CEO of EV Hotels, who will shed light on AI’s potential impact on the sector and how smart devices can enhance luxury guest experiences. As the industry continues to evolve, AI holds great promise for revolutionizing the way hotels operate and serve their guests.


The integration of artificial intelligence (AI) in the travel sector, particularly within the hotel industry, signifies a significant shift in the market landscape. AI-powered solutions offered by industry leaders like Expedia and Booking Holdings are transforming the way travelers search and book accommodations. Hoteliers now have the opportunity to leverage AI for personalized recommendations, efficient customer service through chatbots, predictive maintenance, optimized pricing, enhanced in-room experiences, and improved security measures.

This adoption of AI technologies promises increased customer satisfaction and operational efficiency for hotels, ultimately contributing to a more competitive and dynamic market. As AI continues to evolve and gain traction in the industry, staying informed and embracing these advancements will be crucial for businesses aiming to thrive in the evolving travel market.