Fuse Unveils Health Signals: Assisting Financial Institutions in Meeting Consumer Duty


  • Fuse has introduced Health Signals, a solution to help financial institutions meet the requirements of the upcoming Consumer Duty.
  • Consumer Duty, enforced by the FCA, mandates firms to deliver good customer outcomes and ensure fair treatment for vulnerable customers.
  • Health Signals assist in measuring financial vulnerability, predicting arrears risk, and monitoring the impact of financial products on consumers.
  • Over half of the lenders admitted to being unprepared for the new regulation, and many anticipate seeking third-party support.
  • Health Signals uses AI and automation to analyze customer transaction data, offering vulnerability monitoring and proactive insights.
  • The platform prioritizes intervention for those at risk of falling into arrears or experiencing financial vulnerability.
  • Fuse is collaborating with high-street banks to implement Health Signals before the regulatory deadline.
  • Health Signals provides unique insights into consumer vulnerability and helps financial institutions better understand their customers.
  • The platform is developed in collaboration with leading UK banks, ensuring it monitors the impact of financial products effectively.

Main AI News:

With the impending implementation of the Consumer Duty by the Financial Conduct Authority (FCA) in late July 2023, financial institutions are preparing themselves to provide favorable customer outcomes while upholding fair treatment for vulnerable customers. In light of this regulatory shift, Fuse has introduced an unprecedented solution called Health Signals. This groundbreaking offering aims to assist risk and compliance teams in assessing financial vulnerability, predicting the risk of arrears, and monitoring the influence of financial products on consumers.

The necessity for aid in this transitional phase is evident, as a recent Opinium research study involving 100 UK lenders unveiled that more than half of them openly acknowledged their lack of readiness for the forthcoming regulation. Recognizing the need for external support and guidance, 61 percent of these lenders anticipate seeking assistance from third-party entities. This is where Health Signals steps in, effectively bridging the gap and equipping financial institutions with the indispensable tools required for compliance and the effective evaluation of the impact their financial offerings have on customers.

By harnessing the power of AI and automation, Health Signals leverages advanced algorithms to scrutinize customer transaction data obtained through open banking or existing transaction records. This groundbreaking platform offers vulnerability monitoring and proactive insights, enabling institutions to oversee, report, and predict financial vulnerability. By doing so, it ensures that vulnerable customers are treated fairly and enables swift assistance for those at risk of falling into arrears.

The urgency of identifying and supporting vulnerability effectively is underscored by recent trends observed within the lending industry. Approximately one-third of lenders have witnessed a rise in customers defaulting on payments over the past year, while a similar proportion reports a surge in the number of borrowers seeking support. Health Signals is meticulously designed to prioritize intervention for those in greatest need, offering timely assistance and safeguarding consumer interests.

As the regulatory deadline approaches, Fuse is actively collaborating with high-street banks to implement the Health Signals solution. Sho Sugihara, CEO and co-founder of Fuse, emphasizes the significance of supporting banks and financial institutions in successfully adapting to the new regulations. Sugihara asserts, “The Consumer Duty stands to be a potent catalyst, spurring this transformative change. It is crucial that banks and other financial institutions receive ample support, both technologically and expertise-wise, to successfully adapt to the new regulatory landscape.”


The introduction of Fuse’s Health Signals and the enforcement of the Consumer Duty by the FCA have significant implications for the market. Financial institutions will need to adapt and ensure compliance with the new regulations, focusing on delivering good customer outcomes and fair treatment for vulnerable customers. Health Signals provide a vital solution to assist these institutions in measuring financial vulnerability, predicting arrears risk, and monitoring the impact of their financial products on consumers.

By harnessing the power of AI and automation, financial institutions can proactively understand their customers, enhance consumer protection, and address the urgent need for effective vulnerability detection and support. This presents an opportunity for collaboration between technology providers, like Fuse, and high-street banks, to implement innovative solutions that meet the evolving demands of the market while ensuring the best interests of customers are safeguarded.

The market can expect a transformative shift towards greater customer-centricity and improved risk management as financial institutions embrace Health Signals and work towards meeting the requirements of the Consumer Duty.