TL;DR:
- eDreams Odigeo is testing Google’s generative AI technology on its online platforms.
- The partnership is part of Google Cloud’s AI Trusted Tester Program.
- eDreams Odigeo aims to improve productivity and customer engagements and streamline development processes through generative AI.
- The company plans to create a suite of products that allow customers to interact with generative AI “agents” at different stages of the travel journey.
- The platform powered by generative AI technology aims to personalize customer interactions based on individual customer data.
- eDreams Odigeo owns four online travel agency brands and the metasearch engine Liligo, completing bookings for over 17 million customers annually.
- The company has been using its own generative AI models in some cases, and the Google partnership will take its capabilities to the next level.
- OpenAI has previously announced partnerships with other industry players to create plugins on the ChatGPT website to assist users in completing travel bookings.
- Skift has released a report discussing the impact of generative AI technology in travel, highlighting its potential to transform the industry.
Main AI News:
eDreams Odigeo collaborates with Google in a pioneering partnership that seeks to test the search giant’s generative AI technology on its online platforms. eDreams Odigeo, a Spanish-based travel booking company, is one of the first to partner with Google since the latter opened access to its generative AI tech to developers in March.
Through the AI Trusted Tester Program of Google Cloud, eDreams Odigeo aims to improve productivity, enhance customer engagements, and streamline development processes. As part of this partnership, eDreams Odigeo will create a suite of products that will allow customers to interact with generative AI agents at different stages of their travel journey, from planning to customer service.
The platform powered by generative AI technology aims to personalize customer interactions based on individual customer data. Moreover, the system will integrate eDreams Odigeo’s existing generative AI models, which the company has already been using for individualized route itineraries, with Google’s technology to enhance the platform’s capabilities further. The company has more than 17 million customers annually and works with over 690 airlines and 2.1 million hotels.
Carsten Bernhard, eDreams Odigeo’s chief technology officer, stated that the collaboration with Google Cloud would pave the way for a significant step forward in their mission to revolutionize the travel experience through technology and machine learning.
While there is no official news yet regarding other travel companies working with Google’s generative AI technology, OpenAI has previously announced partnerships with other industry players to create plugins on the ChatGPT website to assist users in completing travel bookings. In addition, Skift recently released a report that discusses the impact of generative AI technology in travel, highlighting its potential to transform the industry.
Conlcusion:
The partnership between eDreams Odigeo and Google in testing generative AI technology represents a significant step forward in the travel industry’s use of machine learning. As eDreams Odigeo plans to personalize customer interactions through generative AI, other players in the travel market may need to explore similar technology to remain competitive.
The potential impact of generative AI technology on the travel industry, as highlighted by Skift’s report, suggests that its adoption may transform the way travelers plan, book, and experience their journeys. Thus, companies that embrace this technology may gain a competitive edge in the travel market in the years to come.
