Google Intensifies Focus on Gemini Model, Introducing $20 Tier for Gemini Ultra


  • Google retires Bard and introduces Gemini, its latest large language model.
  • Gemini Ultra launches as a premium offering, accessible through a $20 Google One tier.
  • Integration into Google Workspace apps and dedicated Android and iOS apps expands Gemini’s reach.
  • Developers can anticipate API access to Gemini Ultra in the near future.
  • Gemini Advanced offers enhanced capabilities across various tasks and languages.
  • Google’s strategic shift underscores its commitment to advancing AI technology.

Main AI News:

Google’s strategic pivot from Bard to Gemini, their latest offering in the realm of large language models, marks a significant evolution in their AI endeavors. Originally introduced as a contender to OpenAI’s ChatGPT, Bard’s retirement comes as Google shifts its focus towards Gemini, aligning with its family of foundational models. This move is not just a rebranding exercise; it signifies the launch of Gemini Ultra, Google’s most sophisticated language model to date.

Gemini Ultra debuts as a premium experience, accessible through a new $20 Google One tier, which includes a two-month free trial. This tier not only grants access to Gemini but also bundles 2TB of storage and other Google One features, along with integration into Google Workspace apps like Docs, Slides, Sheets, and Meet. Simultaneously, Google is sunsetting the Duet AI brand, folding its AI capabilities into Gemini and extending its reach beyond Workspace.

To facilitate wider adoption, Google is introducing a dedicated Gemini app for Android and incorporating Gemini into the Google app on iOS, offering users the option to replace their Google Assistant with Gemini on Android devices. Furthermore, developers seeking API access to the Ultra model can expect more information in the coming weeks.

Gemini’s rollout extends to more than 150 countries and territories initially, focusing on English language support, with plans to add Japanese and Korean in the future. While Gemini Pro, Google’s earlier model, lacked the impact of GPT-4, the introduction of Gemini Ultra promises to elevate Google’s capabilities in the language model landscape.

According to Sissie Hasiao of Google, Gemini Ultra 1.0 represents a leap forward in AI capabilities, spanning text, image, audio, and video processing. Beyond the model itself, Google views Gemini as a foundational technology, shaping its ecosystem and product offerings for billions of users and developers worldwide.

The transition from Bard to Gemini reflects Google’s commitment to pushing the boundaries of AI innovation. With Gemini Advanced now the flagship offering, users can anticipate enhanced capabilities across a spectrum of tasks, from coding to creative collaboration. Moreover, Gemini Ultra’s multi-model functionality introduces new possibilities for interactive experiences, such as conversational interactions involving images.

For users eager to access Gemini Ultra 1.0, the path lies through Gemini Advanced, available via the $20 Google One AI Premium plan. This plan not only includes the benefits of the existing Google One Premium plan but also unlocks access to the advanced model wherever Gemini is deployed. Additionally, subscribers can look forward to future integration with Google Workspace, promising a seamless, Copilot-like experience for productivity and collaboration.

Priced competitively at $20 per month, Google’s AI Premium plan aligns with industry standards for advanced AI chat tools like ChatGPT. Leveraging its existing infrastructure, Google can offer these features without significant overhead costs, making it an attractive proposition for both existing and new subscribers. Plus, existing Google One subscribers can enjoy a two-month trial upon upgrading to the AI Premium plan, adding further value to the offering.


The introduction of Google’s Gemini marks a significant milestone in the language model landscape. With the retirement of Bard and the launch of Gemini Ultra, Google solidifies its position as a key player in AI innovation. This move not only demonstrates Google’s dedication to pushing the boundaries of technology but also presents new opportunities for businesses and developers to leverage advanced AI capabilities in their products and services. As Gemini continues to evolve and expand its reach, it will undoubtedly shape the future of AI-driven applications and experiences in the market.