Max Life Elevates Customer Experience with AI-Powered WhatsApp Chatbot ‘Mili’


  • Max Life Insurance enhances its WhatsApp chatbot, ‘Mili,’ for real-time customer service.
  • ‘Mili’ supports multiple languages and offers 24/7 self-service capabilities.
  • Customers can connect with live agents directly on WhatsApp.
  • The chatbot ensures end-to-end encryption for data security.
  • Max Life’s digital transformation includes a robust cloud infrastructure.

Main AI News:

Max Life Insurance Company Ltd. has unveiled a remarkable transformation of its WhatsApp chatbot, ‘Mili,’ ushering in an era of highly interactive and real-time customer servicing. This technological marvel offers multilingual support, fluently conversing in English, Hindi, Gujarati, Marathi, Bengali, Telugu, and Tamil, ensuring that customers can engage comfortably in their preferred language. To initiate a conversation with ‘Mili,’ customers simply need to send a friendly ‘Hi’ to the company’s WhatsApp number: +91 7428396005.

‘Mili’ empowers customers with self-service capabilities, effortlessly providing answers to their queries. In cases where solutions remain elusive, the chat seamlessly guides customers to connect with the Max Life customer support team, all within the WhatsApp platform, eliminating the need to navigate external websites or emails.

Manu Lavanya, Director & Chief Operations Officer at Max Life, emphasized, “At Max Life, we are driven by a deep commitment to our customers. We recognize that technology is a pivotal enabler in our quest to deliver an exceptional customer experience. The Max Life ‘Mili’ chatbot, with its versatile language capabilities, real-time chat support, and the introduction of industry-first UPI Payments, signifies a significant leap forward. Through innovation and accessibility, we aim to demystify insurance, making it not only convenient and secure but also empowering.

This WhatsApp chatbot stands ready to serve customers 24/7, offering a plethora of benefits:

  1. Native Bot: A self-servicing chatbot that keeps customers within the WhatsApp ecosystem, sparing them the need to venture to external websites or emails.
  2. Upfront Policy Details: All policy-related information is conveniently accessible on the policy card, eradicating the need for customers to make inquiries.
  3. Multilingual Support: ‘Mili’ effortlessly converses in multiple vernacular languages, ensuring inclusivity for a diverse customer base.
  4. Instant Premium Receipts: Customers gain immediate access to premium receipts, with plans underway to introduce premium payments through the platform.
  5. Moreover, ‘Mili’ offers customers the option to connect directly with agents on WhatsApp to swiftly resolve any inquiries. This service is available on all weekdays from 10:00 a.m. to 6:00 p.m.

The chatbot prioritizes customer data security, ensuring end-to-end encryption to safeguard sensitive information. 

Max Life’s digital journey towards excellence has been marked by a substantial expansion of its cloud infrastructure, enabling the modernization and fortification of its application portfolio, making it more resilient and scalable than ever before.


Max Life’s ‘Mili’ chatbot represents a significant leap forward in delivering a superior customer experience in the insurance market. Its multilingual support, 24/7 availability, and integration with live agents position Max Life as a customer-centric leader in the industry, while its commitment to data security aligns with evolving market expectations for privacy and protection.