Perplexity, an AI-native search company, achieves Unicorn status with a $1.04 billion valuation after securing $62.7 million

  • Perplexity secures $62.7 million in its fourth funding round, elevating its valuation to $1.04 billion.
  • Notable investors include Daniel Gross, Andrej Karpathy, and Stanley Druckenmiller, among others.
  • The company distinguishes itself by providing narrative responses with linked citations, deviating from traditional search engine formats.
  • Annualized revenue stands at $15-20 million, primarily from Perplexity Pro subscriptions offering access to advanced language models.
  • Future revenue streams may include advertising within or around search results.
  • Google’s emergence in AI-native search poses a potential threat, emphasizing Perplexity’s need for accuracy and speed, especially in commercial searches.
  • Founded in 2022, Perplexity’s “answer engine” launch marked the beginning of its innovative journey.

Main AI News:

Perplexity, the AI-native search company that’s been making waves, has now ascended to Unicorn status. With an infusion of $62.7 million in its fourth funding round, the company’s valuation has soared to $1.04 billion, bringing its total funding to an impressive $165 million.

Led by Daniel Gross, former head of AI at Y Combinator, this round saw participation from heavyweights like Andrej Karpathy, co-founder of OpenAI, Stanley Druckenmiller, Garry Tan of Y Combinator, Brad Gerstner of Altimeter Capital, Naval Ravikant of Angel List, Dylan Field of Figma, Lip-Bu Tan, former Cadence CEO, and Jakob Uszkoreit, co-inventor of Transformers.

Existing investors also reaffirmed their confidence in Perplexity, with names like Jeff Bezos, Nvidia, Tobi Lutke, Elad Gil, Nat Friedman, IVP, and NEA joining the fray.

Perplexity has carved a niche for itself by providing users with informative and well-sourced search results through its Android and iOS apps as well as its web portal. Unlike conventional search engines, Perplexity crafts narrative responses with linked citations, offering a richer user experience.

Generating an annualized revenue rate ranging between $15 and $20 million, Perplexity primarily monetizes through subscriptions to its Perplexity Pro service. This premium offering includes a search co-pilot and direct access to potent third-party language models such as OpenAI’s GPT-4 and Meta’s Llama-3 LLM.

Looking ahead, Perplexity eyes potential revenue streams from advertising within or adjacent to its responses, although it’s still exploring various strategies. However, its distinctiveness faces potential challenges from tech giant Google, which is venturing into AI-native Search Generative Experience. While Google has just begun integrating SGE into its results for specific searches, Perplexity’s future hinges on its ability to outshine competitors in accuracy and completeness, particularly in “commercial” searches like those for cars and insurance policies.

Founded in 2022 by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski, Perplexity introduced its “answer engine” later that same year, marking the beginning of its transformative journey.


Perplexity’s ascent to Unicorn status underscores the growing demand for AI-driven search solutions. However, its future competitiveness may hinge on its ability to innovate and differentiate itself in the face of emerging competition, particularly from tech giants like Google. This development signals a dynamic evolution in the search market, where AI capabilities and user experience will likely define the winners in the long term.