Simplifai launches Simplifai InsuranceGPT, a custom-built GPT tool for the insurance sector


  • Simplifai launches Simplifai InsuranceGPT, a custom-built GPT tool for the insurance sector.
  • InsuranceGPT enhances communication between insurers and customers through generative AI.
  • The global market for AI software is projected to reach $135 billion by 2025.
  • The insurance industry has been cautious in adopting AI due to data security and accuracy concerns.
  • InsuranceGPT addresses these concerns with privacy-focused design and precise data presentation.
  • Simplifai offers a cloud-based, private Software-as-a-Service LLM that integrates with existing systems.
  • Security, privacy, and ease of use are key features of InsuranceGPT.
  • Simplifai Reference Programme ensures product development aligns with customer requirements.

Main AI News:

Simplifai, a leading provider of AI automation solutions, is proud to announce the launch of Simplifai InsuranceGPT, an innovative tool specifically designed for the insurance sector. Powered by Simplifai’s revolutionary no-code AI platform, InsuranceGPT represents a significant advancement in end-to-end business process automation, enabling enhanced communication between insurers and customers through the power of generative AI. This cutting-edge solution offers fast, concise, and accurate responses in a secure manner, revolutionizing the way insurers operate.

The global market for AI software is projected to exceed $135 billion by 2025, with the banking, financial services, and insurance sector accounting for a substantial 25% share. However, while the potential of AI and language models, such as ChatGPT, to transform data processing and claims handling processes is undeniable, the insurance industry has been cautious in fully embracing them. Concerns regarding data security and the accuracy of information have hindered the adoption of public language models, labeling them as unsuitable for addressing the specific needs of the claims handling industry.

In the current era, where data security and accuracy are paramount concerns, InsuranceGPT is our response to these challenges,” says Vasim Shaikh, CEO of India Operations at Simplifai. “Unlike public language models, our solution has been meticulously engineered to prioritize privacy and the precise presentation of data. This directly addresses the inadequacies identified in the insurance claims handling industry. By providing an AI solution tailor-made for this sector, we not only promise innovation but also ensure trust and reliability.

Simplifai addresses the industry’s concerns by offering the first custom, cloud-based, private Software-as-a-Service language model for the insurance industry. Through InsuranceGPT, these concerns are alleviated in the following ways:

  1. Fitting into existing ecosystems: InsuranceGPT is a platform-based solution that seamlessly integrates with third-party services such as Salesforce and Hubspot, as well as industry-specific platforms for claims management. By extracting information from the often complex and disparate systems used by insurance firms, InsuranceGPT enables easy implementation and management.
  2. Ensuring top-level security: At Simplifai, privacy and data regulation are of utmost importance. By training a private language model, the company guarantees the highest level of security and control over sensitive data.
  3. Emphasizing ‘No code necessary’: Simplifai’s no-code model allows businesses to effortlessly integrate with the platform, eliminating the need for technical expertise. This streamlined approach enhances efficiency and expedites user adoption.

In addition to launching InsuranceGPT, Simplifai has demonstrated its commitment to developing tailored services that meet the specific requirements of insurers. The company has introduced the Simplifai Reference Programme for advanced AI, establishing a customer reference board comprising industry leaders from Europe and the Nordics, including Van Ameyde, CCN, and Eika. Furthermore, discussions are underway with major Indian insurers to join the board, ensuring that product development remains aligned with customer needs.

Jan-Michiel Cillessen, Group COO of Van Ameyde Group, commented, “Van Ameyde’s Claims platform, ECHO, has already benefited from the best-in-class AI automation provided by the Simplifai partnership. With the integration of GPT technology, Simplifai further solidifies our position as a leader in the claims handling space. However, our collaboration hinged on Simplifai’s unwavering commitment to security and compliance.

The potential offered by generative AI is remarkable, but it is essential to have an industry-specific GPT trained on insurance data to mitigate risks associated with security, data privacy, and accuracy,” stated Bård Myrstad, Simplifai Co-Founder and CEO. “InsuranceGPT empowers our customers’ employees to operate with even greater efficiency, effectiveness, and value, all while maintaining our unwavering dedication to privacy and security.”


Simplifai’s launch of Simplifai InsuranceGPT represents a significant breakthrough in the insurance industry. By addressing the industry’s concerns around data security and accuracy, Simplifai is poised to revolutionize the way insurers operate. The introduction of a tailored, privacy-focused AI solution will not only drive efficiency and effectiveness but also foster trust and reliability. As the global market for AI software continues to grow, Simplifai’s innovative approach positions them as a leading provider in the insurance sector, poised to capitalize on the industry’s increasing adoption of AI technology.