Group Unveils Wendao: China’s Own Large Language Model Revolutionizing AI in Travel Industry


  • Group launched its own large language model (LLM) called Wendao.
  • Wendao aims to provide accurate voyage data and personalized recommendations to customers in the travel industry.
  • The LLM is currently in the testing phase and available to a limited group of users.
  • It was trained with 20 billion quality travel-relevant datasets, combined with real-time data and’s proprietary search algorithm.
  • Group emphasizes the importance of technological development and advanced AI-driven services in enhancing the travel process and overall experience.
  • Wendao utilizes deep-learning AI algorithms to recognize, summarize, translate, predict, and generate content.
  • The company invested significant manual labor to verify the accuracy of Wendao’s responses.
  • The introduction of’s LLM reflects the Chinese tech industry’s efforts to compete with Western counterparts in developing AI services.
  • Chinese tech giants are striving to bridge the gap in AI development through the creation of alternative LLM applications.
  • The implementation of Wendao has already led to significant efficiency gains in’s customer service unit.
  • Other prominent Chinese tech companies have also launched their own LLM applications, indicating widespread adoption in various industries.

Main AI News: Group, the leading online travel services provider in China, has recently introduced its groundbreaking large language model (LLM) named Wendao, which is set to transform the way customers access accurate voyage data and receive personalized recommendations through the power of artificial intelligence (AI). This cutting-edge technology marks a significant step forward in enhancing the travel process and overall experience for Group’s vast customer base.

At a corporate event held in Shanghai, Group unveiled Wendao, meaning “ask for your ways” in Chinese, solidifying its commitment to technological advancements and the utilization of advanced AI-driven services. With the tourism industry continuing to thrive as a vital sector, James Liang Jianzhang, the co-founder and executive chairman of, emphasized the pivotal role played by technology in shaping the future of travel.

LLMs, powered by deep-learning AI algorithms, possess the capability to recognize, summarize, translate, predict, and generate content using extensive datasets.’s travel-focused Wendao LLM, currently in the testing phase and accessible to a select group of users, underwent training using an impressive 20 billion quality travel-relevant datasets. These datasets were complemented by real-time data and’s proprietary search algorithm, resulting in a robust and reliable AI model.

“The opportunity for vertical LLMs is that AIGC (artificial intelligence-generated content) has met a tremendous challenge – their responses are not reliable,” Liang acknowledged, highlighting the importance of accuracy in AI-generated responses. To ensure the utmost precision in Wendao’s responses, invested significant resources in manual labor to meticulously verify the answers generated by the AI model.’s introduction of its LLM initiative reflects a broader trend within the Chinese tech industry to bridge the gap with their Western counterparts in developing ChatGPT-like services. As Beijing intensifies efforts to regulate AI by implementing a national standard for LLMs, Chinese tech giants have swiftly responded by creating alternative services. These endeavors form a crucial part of Beijing’s strategy to enhance efficiency in traditional industries and stimulate post-pandemic growth in the world’s second-largest economy.

Beyond offering users accurate travel information and recommendations, has also leveraged LLM technology to optimize its own operations. Jane Sun Jie, the company’s CEO, explained that Wendao had revolutionized’s automated customer services across multiple channels, including online chat, email, and hotlines, available in over 20 languages. This implementation has resulted in remarkable efficiency gains, with’s global customer service unit saving an average of over 10,000 working hours daily since integrating the LLM.

The improved efficiency has enabled to refocus its customer service unit’s efforts on presale activities, empowering its representatives to take on more creative roles. Sun expressed her enthusiasm for this shift, highlighting the company’s dedication to providing exceptional customer experiences while driving innovation within the travel industry.

Several prominent Chinese tech companies, including Baidu, Alibaba Group Holding, Tencent Holdings, Huawei Technologies Co, and, have also launched their own LLM applications, signaling a widespread adoption of this transformative technology across diverse sectors. Alibaba, the parent company of the South China Morning Post, is among the key players spearheading this revolution.

As Group’s Wendao LLM paves the way for AI-driven advancements in the travel industry, it exemplifies the company’s unwavering commitment to technological innovation and elevating customer experiences. By harnessing the power of AI, Group is at the forefront of revolutionizing the future of travel, catering to the evolving needs of its global clientele.


The introduction of Group’s large language model, Wendao, represents a significant milestone in the travel industry’s embrace of artificial intelligence. By leveraging deep-learning algorithms and vast datasets, Wendao aims to provide accurate voyage data and tailored recommendations to customers. This move underscores the Chinese tech industry’s determination to compete with Western counterparts and showcases Beijing’s commitment to regulating AI through national standards. The implementation of LLM technology is expected to enhance efficiency, streamline operations, and improve customer experiences, positioning companies like at the forefront of AI-driven advancements in the market.