GTPL Hathway Limited elevates customer interaction with GIVA, an AI-driven chatbot

  • GTPL Hathway Limited enhances its WhatsApp chatbot, GIVA, with advanced AI capabilities.
  • The upgraded GIVA aims to automate customer support, enable self-service, and offer post-sales assistance.
  • Developed in collaboration with Yellow.ai, the chatbot delivers hyper-personalized experiences to over 12 million Digital Cable TV and a million-plus Broadband customers.
  • GIVA leverages Yellow.ai’s Dynamic Automation Platform for comprehensive customer service automation.
  • Initially available in English, Hindi, and Gujarati, GIVA plans to expand to six additional languages.
  • The chatbot integrates seamlessly with CRM systems, payment gateways, and backend support infrastructure.
  • GIVA on WhatsApp facilitates payments through WhatsApp Pay, which is powered by Cashfree Payments.

Main AI News:

In a move geared towards enhancing customer engagement and satisfaction, GTPL Hathway Limited, India’s foremost Multi-System Operator (MSO), has introduced an upgraded iteration of its WhatsApp chatbot, GIVA, integrating state-of-the-art AI functionalities. This revamped bot aims to revolutionize customer support, foster self-service capabilities, and deliver post-sales assistance, aligning with GTPL Hathway’s unwavering commitment to fostering excellence through cutting-edge digital solutions. Developed in collaboration with Yellow.ai, a globally renowned leader in AI-driven customer service automation, this intuitive chatbot is poised to deliver seamless, hyper-personalized experiences to GTPL Hathway’s expansive customer base, comprising over 12 million Digital Cable TV subscribers and a million-plus Broadband users across India.

Powered by Yellow.ai’s Dynamic Automation Platform (DAP), this AI-driven chatbot is set to offer comprehensive customer service automation via WhatsApp as its inaugural platform, with subsequent rollouts planned for Facebook, GTPL’s website, and application interfaces. Initially available in three languages – English, Hindi, and Gujarati – the chatbot is primed to expand its linguistic repertoire to encompass six additional languages, including Telugu, Tamil, Kannada, Malayalam, Marathi, and Bengali, catering to diverse customer preferences. Furthermore, it boasts seamless integration with CRM systems, payment gateways, and other backend support infrastructure, ensuring a holistic customer service experience.

The enhanced GIVA chatbot, accessible via WhatsApp, also facilitates convenient payments through the WhatsApp Pay solution powered by Cashfree Payments. This bespoke payment integration with Cashfree empowers GTPL subscribers to effortlessly renew existing services, as well as subscribe to and pay for additional offerings within the WhatsApp ecosystem.

Mr. Anirudhsinh Jadeja, Managing Director of GTPL Hathway Limited, remarked, “The enhanced GIVA chatbot epitomizes GTPL’s steadfast commitment to delivering unparalleled service to our esteemed customers. This AI-powered chatbot, enabled by Yellow.ai, underscores our dedication to innovation and customer-centric solutions. By harnessing advanced technologies, we aspire to elevate customer interactions, streamline processes, and set new benchmarks within the industry.”

From showcasing GTPL’s array of services spanning Digital Cable TV and Broadband, providing tailored plan recommendations, addressing inquiries, to facilitating channel additions, package upgrades, and purchases, GIVA stands poised to efficiently engage with customers at every stage of their journey.

Conclusion:

GTPL Hathway’s introduction of the enhanced GIVA chatbot reflects a strategic move towards elevating customer engagement and satisfaction. By integrating advanced AI capabilities and seamless payment solutions, GTPL is poised to set new standards in customer service within the telecommunications market, driving innovation and fostering stronger customer relationships.

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